The Concept

Leveraging the business of fundraising by embracing the strategic use of life insurance

"To serve the needs of others (is) the only legitimate business in the world today."

Amadeo Peter Giannini
Founder, Bank of Italy San Francisco (later became Bank of America)

Lis4cg serves the needs of others by collaborating with good deed doers and their trusted advisors to manifest unprecedented levels of charitable giving and to consistently accomplish this result by exploiting life insurance to unleash the power of leveraged philanthropy. Despite today's turbulent economy and risky world, American philanthropy set another record last year, and fundraisers seeking donations of 10 million dollars or more predict another record year of gifts this year (Foundation Center's 2008 Edition, "Foundation Growth & Giving Estimates"). Lis4cg is inspired by this trend and is committed to minimizing risk while providing a high leverage platform for long-term giving. Just as Warren Buffet routinely allocates shareholder capital to insurance strategies in conjunction with Berkshire Hathaway's long-term investment strategy, institutions of all sizes can take advantage of life insurance to fuel long-term capital development and fundraising efforts.

A doctrine expressed by Lis4cg is that within the context of charitable giving, life insurance's ultimate survivor/beneficiary is the community. Lis4cg's passion is to ensure the successful implementation of innovative fundraising endeavors, to such degree, that the substantial needs of qualified organizations — from infrastructure, research, development to services — are sustainable over the short-term and long-term. This dual result is totally within reason in part because of the endowment that charitable institutions can realize through the monetization of life insurance contracts.

Learn how professional advisors can collaborate with Lis4cg »

Explore how charitable organization fundraising can be empowered by Lis4cg »

Meet Lis4cg's founder and principal, Rick Weinstein »